My special guest on the Sonic Garage podcast this week is the one and only Michael Beinhorn!
Michael started out in music as a synthesizer player with the band Material, co-producing their first four albums before getting involved in the world of hip hop music, which was still in it’s infancy at the time. Proving early on how innovative he could be, Michael created the “Fresh Scratch”, which is without a doubt the most identifiable sound of any hip hop song, being employed in practically every true rap or hip hop song ever since.
Also in the early 80’s, Michael worked with Herbie Hancock, co-writing the world-wide smash hit song ‘Rockit’. that song alone went on the sell over 3 million copies, win a Grammy, and redefined the hip hop and R&B genres and set Michael on the course to becoming the highly sought-after producer that he is today.
Once he set out on his own to be a record producer, Michael started working early on with The Red Hot Chili Peppers, producing two of their best records, ‘The Uplift Mofo Party Plan’ and ‘Mother’s Milk’. Coincidentally, the engineer on the ‘Mother’s Milk’ album was none other than GGGarth Richards, whom I spoke with a few weeks ago.
Throughout the decade of the ’90’s, Michael became well known as a go-to rock music producer, and his unique ability to get the absolute best out of every artist he worked with led to him attaining an almost mythical status in the music industry.
Of all the artists he’s worked with over the last 20 years or so, he is perhaps best known for his work with Soundgarden, producing their timeless classic, ‘Superunknown’. Michael has made career defining records for a number of other artists as well, including ‘Grave Dancer’s Union’ by Soul Asylum, ‘Celebrity Skin’ by Hole, and ‘Mechanical Animals’ by Marilyn Manson.
Not content with just making hit records, Michael continued to innovate by creating the ‘Ultra Analog’ recording format in 1994, as a way to capture a broad frequency range during the recording process.
Michael continues to be a very busy and in demand record producer and artist developer, and absolutely loves what he does and is very optimistic about the future of music, despite the fact that the current state of the music business is not too pretty.
Michael has also recently written his first book, which is called ‘Unlocking Creativity’ . In the book, Michael takes a personal look at the creative process and reveals how he gets the most out of every collaboration he’s a part of. It’s definitely a must-read book for everyone who wants to not only maximize their own creative potential, but the creative potential of all whom they work with as well.
Please enjoy Michael’s interview, and don’t forget to subscribe to the show on iTunes or Stitcher, and take a moment to rate and review the show as well! Thanks so much to all who listen, and have a great week!
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